<p>The HubSpot Inbound Marketing Certification is a free online course from HubSpot Academy that teaches how to attract, engage, and convert customers through content-driven marketing. It walks through the inbound methodology across content, lead generation, automation, and performance reporting.</p><ul><li>Self-paced online course with 9 lessons and roughly 4-5 hours of content</li><li>Covers buyer personas, customer journey mapping, content strategy, and lead generation</li><li>Advanced modules on behavioural segmentation, attribution reporting, and marketing automation with AI</li><li>Includes videos, quizzes, and a final certification exam</li><li>Free certificate on completion, shareable to LinkedIn</li></ul><p>The course is free through HubSpot Academy. Learners create a free HubSpot account to enrol and track progress.</p>