<p>Inbound Marketing Certification is a free, self-paced online course from HubSpot Academy. It teaches the inbound approach to marketing: attracting, engaging, and nurturing customers through valuable content, lead-nurturing workflows, and automation tools.</p><ul><li>Estimated workload: around 5 hours (9 lessons, 24 videos, 7 quizzes)</li><li>Cost: free; no fee to enrol or earn the certification</li><li>Outcome: HubSpot Inbound Marketing Certification on passing the assessments; shareable on a LinkedIn profile</li><li>Covers: content strategy, lead generation, marketing automation, reporting and performance</li><li>Eligibility: open to anyone; a free HubSpot Academy account is required</li></ul><p>Learners sign up on HubSpot Academy and work through the lessons at their own pace.</p>