<p>Entrepreneurship 101: Who is Your Customer is a self-paced online course from MIT, taught by Bill Aulet and Erdin Beshimov, that teaches foundational customer discovery skills drawn from Aulet's Disciplined Entrepreneurship method. Students learn to identify, interview, and segment prospective customers, then choose a beachhead market as the starting point for a new venture.</p><ul><li>Duration: around 4 weeks, 2-4 hours per week, self-paced</li><li>Level: Introductory; no prerequisites</li><li>Format: Fully online via MITx Online</li><li>Topics include primary customer research, market segmentation, end-user profiling, and estimating total addressable market</li><li>Free to access selected course content; the certificate track for this course is no longer active</li></ul><p>Sign in on the MITx Online course page to access the materials.</p>